News + Press

Category: 2012

Optimer Brands Invests in Expanded Leadership Capabilities as Strong Growth Continues

CHICAGO – Following continued significant growth in sales and product innovation over the past two and a half years, today Optimer Brands announced it has appointed a new Vice Chairman and is launching a search for a new Chief Executive Officer.

CEO Steven Scheyer has been named Vice Chairman, and continues as CEO during the search. After the new CEO joins, he remains as Vice Chairman and a key executive, owner and board member of the Company. This transition is part of the Company’s long-term succession plan that was put into place when Steven joined in 2010, and a strategic move to continue driving its growth and success into the company’s next phase.

DRIFIRE® Comfortable FR Wear now available at The Exchange Military Clothing Stores

Chicago, Ill.—DRIFIRE®, the premier provider of comfortable flame-resistant fabrics and protective apparel, now has its lightweight long and short sleeve tee shirts available at The Exchange Military Clothing Stores.

DRIFIRE lightweight tee shirts are inherently flame-resistant, use patented drirelease® technology for moisture management, and are odor resistant. The shirts are Program Executive Office (PEO) approved, and meet the Army flight and mounted crew requirements for No-Melt/No-Drip flame protection, and are approved for aviation and crewmember use— all while being incredibly soft, durable and comfortable.

U.S. Air Force Sniper and History Channel’s “Top Shot” George Reinas Teams up with DRIFIRE

DRIFIRE®, a Leader in Comfortable Flame Resistant Military Apparel, Will Attend 2012 SHOT Show; “Top Shot” George Reinas to Make Celebrity Appearance at DRIFIRE Booth (# 27311)

CHICAGO – DRIFIRE®, a premier provider of Comfortable FR Wear, is partnering with History Channel’s “Top Shot” celebrity George Reinas for the 2012 SHOT Show on January 17th to 20th in Las Vegas. DRIFIRE will showcase its line of flame resistant military apparel made using patented drirelease® technology – an inherent “secret sauce” used by many industry-leading performance apparel companies worldwide. George will share his personal account on DRIFIRE’s performance apparel that helped keep him safe, comfortable and protected. He will also be available to meet fans and sign autographs at the DRIFIRE booth (#27311) at the following times during the show: