DRIFIRE® Appoints New Executive Vice President of Sales and Marketing
Chicago, IL—DRIFIRE®, the premier provider of comfortable flame resistant fabrics and protective apparel, is pleased to announce Bob Pastene’s appointment to Executive Vice President of Sales and Marketing. Pastene brings a proven record of accomplishment with results-driven leadership, management and growth to his role leading DRIFIRE sales and marketing.
Pastene will be responsible for managing the continued growth of DRIFIRE in all of its strategic markets. His role will encompass the oversight of the military and industrial sales and marketing teams, while also contributing to the development and implementation of DRIFIRE’s sales and marketing initiatives for current markets and new business development.
“DRIFIRE is at an exciting stage of growth and I look forward to working with the team to exceed market expectations through innovative sales and marketing techniques,” said Pastene.
With more than 25 years of experience in progressive sales and management, Pastene has a keen sense for the role that sales management and marketing plays in driving growth. Most recently, Pastene was the Senior Vice President of Sales for Securitas North America where he developed new approaches to existing markets that significantly increased growth. He identified and removed new sales obstacles through the realignment of talent, tools and targets. Pastene also held the role of Vice President of Sales and Marketing in the healthcare division of Securitas where he achieved 59 percent growth in net operating profits and oversaw the best performing business unit of North America in 2012.
“Bob brings an exceptional background as an experienced sales manager that will spearhead excellence in DRIFIRE’s sales and marketing initiatives. His industrial experience is especially valuable to DRIFIRE. We welcome and look forward to having him on our team,” said John Ebersole, DRIFIRE’s Chief Executive Officer.
DRIFIRE® is the premier provider and developer of flame resistant (FR) fabrics and protective apparel to the government, industrial and consumer markets. It is the first FR wear company to utilize drirelease®—the patented, optimal wicking and drying fabric technology used by the world’s premier athletic brands. This technology gives DRIFIRE garments high-performance properties to ensure wearers are cool, dry and comfortable to operate at their peak.