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DRIFIRE Comfortable FR Wear Makes its TV Debut on Inside Business Review

Industry leader in comfortable FR wear, DRIFIRE receives broad recognition for its innovative products in Inside Business Review.

COLUMBUS, GA. – (August 9, 2010) – DRIFIRE, leading manufacturer of comfortable flame resistant (FR) clothing for U.S. military and commercial markets, will be featured on Inside Business Review, a TV program hosted by Law & Order actor and U.S. Senator, Fred Thompson, that features the most innovative and groundbreaking companies driving the global economy.

The DRIFIRE segment is part of a series titled “Ensuring Our Safety and Security Through Innovative Technology,” and focuses on how the company’s products are helping to ensure that military troops and workers exposed to flame and arc flash remain safe by delivering flame resistant protection without sacrificing comfort.

“We were honored to be approached by the Inside Business Review team for this collaboration,” said Dustin Cohn, Chief Marketing Officer for Optimer Brands. “We know that our DRIFIRE Comfortable FR Wear can increase compliance with FR clothing guidelines and save lives, and obtaining this level of recognition allows us to spread our message on a much larger scale than ever before, giving consumers the knowledge they need to be safe and comfortable in high-risk environments.”

The segment featuring DRIFIRE will be aired nationally as well as in regional news networks. In addition to the national airing on networks such as CNN and New York City News, a number of regional airings have been scheduled on local networks as well.

Find additional air dates and times here: http://ibreporttv.com/index.php?option=com_content&view=article&id=26&Itemid=112.

ABOUT DRIFIRE: DRIFIRE®, a premier developer, manufacturer and marketer of comfortable flame resistant fabrics and clothes, offers garments that provide optimal levels of comfort, moisture management and flame resistance. DRIFIRE’s superior drirelease® patented technology and its wide product selection have helped it to quickly become one of the leading providers of performance garments today. For all of the latest DRIFIRE news and updates, visit www.drifire.com. You can also follow us on twitter (twitter.com/drifire) and/or Facebook (facebook.com/drifire).

Media Contact:
Ana Torres
Director of Marketing
1.312.878.0806