U.S. Air Force Sniper and History Channel’s “Top Shot” George Reinas Teams up with DRIFIRE

DRIFIRE®, a Leader in Comfortable Flame Resistant Military Apparel, Will Attend 2012 SHOT Show; “Top Shot” George Reinas to Make Celebrity Appearance at DRIFIRE Booth (# 27311)

CHICAGO – DRIFIRE®, a premier provider of Comfortable FR Wear, is partnering with History Channel’s “Top Shot” celebrity George Reinas for the 2012 SHOT Show on January 17th to 20th in Las Vegas. DRIFIRE will showcase its line of flame resistant military apparel made using patented drirelease® technology – an inherent “secret sauce” used by many industry-leading performance apparel companies worldwide. George will share his personal account on DRIFIRE’s performance apparel that helped keep him safe, comfortable and protected. He will also be available to meet fans and sign autographs at the DRIFIRE booth (#27311) at the following times during the show:

January 17th - 8:30-11:00am; 2:00-4:00 pm

January 18th - 8:30-11:00am; 2:00-4:00 pm

January 19th - 8:30-11:00am; 2:00-4:00 pm

January 20th - 8:30-11:00am; 2:00-4:00 pm

“I became a firm believer in the DRIFIRE brand from the first time I wore it,” said Reinas, a U.S. Air Force sniper. “It was 56 degrees out, pouring rain for eight straight hours, and I didn’t have any rain gear. The performance technologies in DRIFIRE garments helped prevent me from getting hypothermia. Since then, I’ve been a loyal DRIFIRE fan.”

George Reinas is a certified military, civilian and SWAT sniper, and an Air Force Sniper School instructor. He starred in season two of the History Channel’s series “Top Shot.”

“We are excited to have George share his first-hand account of the benefits of DRIFIRE technology,” said Chris Moore, Executive Vice President of Research Product Development at DRIFIRE. “The performance properties in DRIFIRE fabrics and garments wick moisture away from the skin and evaporate moisture from the fabric, keeping wearers dry, comfortable and protected during exposure to harsh conditions.”

ABOUT DRIFIRE: DRIFIRE®, a premier developer, manufacturer and marketer of comfortable flame resistant fabrics and protective apparel, offers garments that provide optimal levels of comfort, moisture management and flame resistance. DRIFIRE’s superior drirelease® patented technology and its wide product selection have helped it to quickly become one of the leading providers of Comfortable FR Wear today.

For all of the latest DRIFIRE news and updates, visit www.DRIFIRE.com. Follow us on twitter (www.twitter.com/DRIFIRE) and/or Facebook (www.facebook.com/DRIFIRE).