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Born on the battlefield, proven on the track and trusted by the most high-risk industries, DRIFIRE high performance FR offers protection where and when it matters most.
Our full line of inherent flame resistant clothing is made tough to endure even the most hazardous conditions. Yet, it’s lightweight and comfortable to help you stay focused on the job at hand.
HILLIARD, Ohio and BROWNSBURG, Ind. (January 22, 2015) – Rahal Letterman Lanigan Racing (RLL) announced today that DRIFIRE®, a premiere provider and developer of high performance flame resistant fabrics and protective apparel to the military, industrial and consumer markets, has joined the team as an associate sponsor of the team’s sports car and Indy car programs for 2015. The partnership will bring DRIFIRE® to the forefront of motorsports.
Born on the battlefield, proven on the track and trusted by the most high-risk industries, DRIFIRE® high performance FR (flame resistant) offers protection where and when it matters most.Through the partnership, DRIFIRE® will provide flame resistant clothing to the both the sports car and Indy car teams. DRIFIRE’s entry into racing came when Oakley asked them to develop their latest base layer for motorsports. This partnership marks the first with a racing team at any level and is a strategic move within motorsports for the brand.
CHICAGO, Ill.— Optimer Brands, the Company behind the DRIFIRE® brand of high performance flame resistant fabrics and work wear, and drirelease®, the patented fabric technology that enables brands to create performance apparel, is pleased to announce the appointment of David Weiss to vice president of merchandising.
Weiss brings demonstrated success from large brands like Levi Strauss & Co., JC Penney, and GAP, Inc. His proven track record for results-oriented merchandising focuses on strategy, assortment architecture and product. As vice president of merchandising, Weiss will be responsible for creating the overall merchandising strategy and overseeing implementation.